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Business Proposal Development

ICANN Stages: Identify → Craft → Apply → Nuture→ Network

Master the Government Procurement Landscape with Expert Guidance

Navigating government solicitations, compliance requirements, proposal submissions, and management of your wins can be daunting. At The Crafted Pen, we empower small to mid-market businesses to confidently pursue federal contracts.

 

Our exclusive ICANN Win Government Contracts Challenge, led by CEO Marlowe Boyd, takes you on a transformative proposal development journey to enhance strategic capture planning, develop compliant, compelling proposals that meet agency evaluation criteria, maximize your chances of award, and sustain with effective project management solutions.

 

Secure your seat today and gain the skills to win - and keep winning - government contracts.

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Stages: Identify→ Craft → Apply

Strategic messaging aligned to agency needs

Compliance-focused formatting and structure

Portal uploads and grunt work handled with care

ICANN in action

We craft a message that positions you to win, then help you apply with accuracy and confidence.

ICANN Stage Breakdown for Proposal Writing

I – Identify

Mission Readiness + Opportunity Alignment

Are your program goals and funding pursuits aligned with federal priorities (e.g., DOJ, HHS, HUD, ED)?

Do you have strong logic models, theory of change, and performance measures?

Have you clearly defined your organizational capacity, staffing plan, and administrative systems?

Packing Food in Boxes

We help small to mid-market businesses

  • Evaluate alignment between funding opportunities and service delivery

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  • Audit readiness to report outcomes, manage funds, and demonstrate sustainability

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  • Assess collaborative readiness (MOUs, Letters of Support, local partnerships)

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  • Map mission fit with agency-specific initiatives

This is where the ICANN Win Government Contracts Challenge fits in — giving nonprofit leaders the tools to evaluate what they’re ready for, and what needs to be strengthened.

C – Craft

Narrative Development + Technical Proposal Writing

This is where we develop compelling, fundable proposals that position your nonprofit as the most capable and mission-aligned partner.

In this stage, we

  • Write clear, outcomes-based narratives across all required sections (Need Statement, Program Design, Organizational Capacity, Evaluation, Sustainability)

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  • Build customized work plans, charts, and logic models

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  • Tailor responses to specific funder language, priorities, and scoring rubrics

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  • Strengthen your budget narrative to tell the story behind the numbers

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  • Use AI tools like ChatGPT and automation systems for proposal drafting, RFP tracking, and faster content customization through our Narrative Library resources

Many small to mid-market businesses are doing incredible work — but proposals fail to communicate their true value. We fix that.

A – Apply

Submission & Compliance Support

Grant portals and procurement systems can be complex and unforgiving. We help you submit accurately and on time — without burning out your internal team.

This includes

  • Final formatting and document packaging per RFP guidelines

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  • Uploading to BidNet Direct, SIGMA, SAM.gov, or other funding portals

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  • Completing required federal forms (424, 910, 1513, SF-LLL, etc.)

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  • Running final compliance checks to avoid common disqualifications

A missing attachment or outdated form can disqualify even a great application. We make sure that doesn’t happen.

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From Proposal to Project, We Help You Win, Deliver, and Grow

Whether you need to write a compelling proposal, manage a newly awarded contract, or train your team to take on federal opportunities we are here for you.

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